About us
We are the warehouse, not the middleman
An importer and stockholder in St Helens since 2016, shipping our own ranges for some of the largest retailers in the UK — and now for you.
Outdoor Living (NW) Ltd has imported and sold furniture from St Helens since 2016. We are a stockholder and an importer, not a broker — the sets you list are in our own warehouse on Brindley Road, bought on our own containers, and we have already paid for them.
That is the whole difference. A broker passes your order to somebody else and hopes. We walk to a rack.
- Since 2016 Supplying UK retailers 10 years importing and warehousing home, garden and seasonal ranges in Merseyside.
- 16,000+ Orders processed this year Fulfilment at volume, across our own channels and our retail partners.
- UK Stock and warehousing Everything ships from our own building in St Helens. No forwarding, no overseas lead times.
Where we sell
You are not the experiment
We sell our own ranges direct to consumers as Madefor.living, and through The Range, B&Q, Tesco, Debenhams, Amazon, eBay, Freemans, Wilko and Robert Dyas.
That matters to a trade partner for exactly one reason. The pick, pack and delivery operation behind your orders is the same one already running at that volume for some of the biggest names in UK retail, to their service levels and their penalties. You are not a pilot scheme running on the side.
It is also why we ask partners to stay off the marketplaces. We are already on them, with our own listings, and a partner selling against us there costs us both.
- We hold the stock No pallets in your unit, no cash tied up, no end-of-season clearance.
- We ship under your name Every order leaves white labelled. Your customer sees your brand.
- We carry the parts Spares for the ranges we sell, so a missing bolt is a part in the post rather than a returned dining set.
- We own the containers Bought in depth for the season, not drop-shipped from a third party.
- We answer the phone Ten of us in one building, and you get someone who has handled the product.
- We build the tooling Feeds, a free stock-sync plugin and written guides — not a spreadsheet and good luck.
The range
It started in the garden. It did not stay there.
Four brands now, on one trade account — because nobody buys a parasol in November and a partner needs something to sell in every month of the year.
Rattan and aluminium dining sets, bar sets, corner and modular sofas, fire pit tables, egg and hanging chairs, and the parasols, covers and cushions that go with them. Indoor sofas and recliners, dining furniture and bar stools. Named mattress ranges from single to super king. Trees, wreaths and decorations from September. Stock is held in depth through the season rather than bought in for a single drop.
Who we work with
Retailers with their own shop window
Independent garden centres, home and interiors retailers, furniture specialists and established online sellers. What they have in common is a website of their own and customers who already trust them.
We are not trying to sign everybody. A person reads every application, and we would rather have fifty partners selling properly than five hundred who imported the feed and forgot about it.
The company
Our details, for your records
| Registered name | Outdoor Living (NW) Ltd |
|---|---|
| Address | Unit 9-15 Brindley Road, St Helens, WA9 4HY |
| Company number | 10192461 |
| VAT number | GB244051636 |
| Trading since | 2016 |
| Phone | 01744 811 388 |
| Hours | Monday to Friday, 09:00 – 17:00 |
Come and sell some of it
Apply for a trade account and a person will look at it, usually inside two working days.