Most wholesalers hand you a spreadsheet and wish you luck
We write the integrations, the guides and the plugin. Here is everything you get, and what it is actually for.
Dropshipping only works if the boring parts work. The products have to arrive in your website in a format it understands. The stock has to be right, or you sell something nobody can ship. And when it goes wrong at four o'clock on a Friday, somebody has to pick the phone up.
Most of the trade suppliers we have dealt with over ten years of doing this ourselves solve exactly none of that. You get a CSV with their column names in it, a price list in a PDF, and an email address that answers on Tuesday.
We sell on our own websites and on nine marketplaces, so we have been on your side of this. Everything below exists because we got fed up with the alternative.
01 — Product data
A feed built for your platform, not for ours
Not one generic CSV you have to wrestle. Two feeds, each written in the exact shape its platform expects, so the import maps itself and you are not hand-matching thirty columns at midnight.
The small details are where imports usually fail, and they are the ones we got right: Shopify needs extra product images as extra rows rather than extra columns, and WooCommerce needs the column called "Regular price" and not "Price" or the product arrives with no price at all. Both are handled.
Shopify CSVHandles, variants, image rows and SEO fields in Shopify's own layout.
WooCommerce CSVColumn names match the WooCommerce importer exactly. Nothing to map.
Full-size photographyEvery image as a URL in the feed. Importing brings the pictures with it.
Descriptions and specificationsLong and short copy, materials, seats, assembly and warranty.
Dimensions and carton countsPer component, so you can answer "will it fit through my door".
RRP and your cost, separatelyYour selling price and your margin both land in your system.
02 — Stock
We wrote you a plugin, and we gave it away
Selling something that is out of stock costs you the order, the refund, the review and the customer. So we built the thing that stops it.
WooCommerce
Our own plugin, free to partners. Paste in your feed URL and it checks your stock against ours every fifteen minutes, for ever, without you touching it again.
What it refuses to do matters more than what it does. A stock sync that gets it wrong can take a shop offline commercially without anything looking broken, so it will not act on an empty feed, it leaves other suppliers' products completely alone, it refuses a run that suddenly matches far fewer products than the last good one, and it never turns "we are not counting this one" into zero. Every one of those is a deliberate refusal with a test behind it.
It keeps a log of its last twenty runs, so you can see what it has been doing without taking our word for it. And uninstalling it removes its settings and nothing else — it will never touch your products on the way out.
Shopify
Here we will give you the straight answer instead of the flattering one: we have not built a Shopify app, and we are not going to.
A Shopify app is not a file you install — it is a web application we would have to host and run around the clock, holding your store's access token on our server. If we have a bad night your stock silently stops updating. You would be depending on us to run software, which is not what you came to us for.
Two mature apps already read feeds like ours and do it better than we would. Our setup guide walks you through either of them, field by field, including the three settings that will quietly break your shop if you get them wrong.
And a stock endpoint, nearly there.
A small, fast URL your site can call to check one SKU at the moment a customer orders — not an hourly guess. It is built and tested, and it is switched off until our warehouse system is feeding it live, because a stock figure that is wrong is worse than no stock figure at all. Partners will be told the day it goes on.
03 — Nath
An AI that rings your customer in your name, not ours
The part of dropshipping that actually damages retailers is the delivery you cannot see. Nath is how we close that gap — and the customer never learns we exist.
Here is the failure that costs you money. A two-metre corner set goes out on a pallet to a terraced street with no side-gate access and nobody in until six. The driver cannot deliver it. The pallet comes back, the customer is furious, and they are not furious with us — they have never heard of us. They are furious with you, in a review, under your company name.
Nath is our own AI assistant, built in-house. It reads the delivery address, works out what the access is likely to be, and contacts the customer before the pallet moves to confirm the things that actually decide whether a delivery succeeds.
The important part for you is whose name it does that in. Nath is white-labelled: it introduces itself as your company, references your website, and signs off as you. Your customer has one supplier and it is you. Nothing in the conversation, the packaging or the paperwork says otherwise.
Delivery access and site notesParking, access width, the side gate, where to leave it if nobody is in.
Address and contact detailsChecked before the pallet goes out, not after it comes back.
A check after it arrivesDid it turn up in one piece — and would you leave a review.
In your name throughoutYour company, your website. We stay invisible.
Where this is up to, honestly.
Nath runs on our own orders today — it is how we have cut failed deliveries on our own channels, and it is not a prototype. The white-labelled version that goes out under your company name is the next thing we are switching on, and we are not going to put a date on it until it is ready. If it matters to you, say so when you apply and we will put you near the front of the queue.
04 — Something nobody else does
We took our barcodes out of the feed on purpose
Google Shopping uses the barcode to decide that two listings are the same product. When they are the same product, Google can line them up side by side and sort them by price. If forty of a wholesaler's partners all import that wholesaler's barcodes, all forty are permanently competing on one number, and the cheapest wins every time.
Plenty of suppliers ship barcodes in their feed and never mention this. We removed ours. The barcode field comes through to you empty, which means you are not inheriting an identifier that everyone else is also using — and if you have your own GS1 account, you can put your own numbers in and own the listing outright.
It cost us a fortnight of work to reissue every code on the catalogue to do this. It is the sort of thing that never appears on a brochure because it only matters to the people actually running the ads.
05 — Guides
Written by people who have actually done it
Every approved partner gets these in their dashboard. They are not marketing documents — they name the specific settings that go wrong.
Connecting your Shopify storeImport the catalogue, then keep stock in step automatically with Stock Sync or Matrixify.About an hour, once
Connecting your WooCommerce storeImport the catalogue, then install our plugin to sync stock every fifteen minutes.About half an hour, once
Getting more out of the rangeWhy identical listings compete on price alone, and the four things that stop yours being one.Worth reading before you launch
The last one is the one most suppliers would never write, because it tells you to change our product names and replace our photographs. We would rather you outsold the other forty partners than looked identical to them. Read the public version
06 — People
Ten of us, one building, one phone number
We are not a drop-ship aggregator with a ticket queue. We import the containers, we hold the stock in St Helens and we load the vans. Ring during office hours and you get somebody who has physically handled the thing you are asking about.
UK stock, our own warehouseNo forwarding, no overseas lead time, no third party in the middle.
White-label deliveryDirect to your customer. Your sale, your relationship.
Delivery in the trade priceUK mainland included, so your margin is the number you see.
No minimum orderOne item at a time, from the first day.
Four brands, one accountGarden, indoor, mattresses and Christmas on a single login.
Feed URLs you controlPrivate to you, and revocable from your dashboard the second you want.
Have a look at what you would be selling
Apply for a trade account and a person will check it, usually inside two working days. Trade prices and your feeds appear the moment you sign in after that.
