Our brands
Four brands, one trade account
You probably arrived knowing one of them. Here are the other three, and why that matters to your margin.
Living Wholesale is the trade side of four retail brands run by the same people, out of the same building in St Helens, off the same stock. Most people find us through one of them.
If you came here from Outdoor Living, you already know the garden range. What you may not know is that the same account, the same login, the same single delivery charge and the same one feed also carry sofas, mattresses and the whole Christmas season. You do not apply four times and you do not run four integrations.
Peaks February to July
Outdoor Living
Garden furniture, and where the whole thing started.
The original business, trading since 2016 and still the biggest part of what leaves the building. Rattan dining and lounge sets, firepit tables, wooden products and garden structures — the ranges we import ourselves, photograph ourselves and know inside out. If you have bought garden furniture from a UK wholesaler in the last few years there is a fair chance it came off our floor.
Retail site: outdoor-living.co.uk
- Rattan dining sets, four to nine seats
- Corner and lounge sets, fixed, rising and firepit
- Wooden products
- Garden structures
All year
Indoor Living
The rest of the house, and the reason partners stay busy in winter.
Sofas, recliners, corner and U-shaped suites, sofa beds and armchairs; dining sets, tables, chairs and bar stools; living room and home office. This is the range that answers the obvious problem with selling garden furniture, which is that nobody buys a parasol in November. A partner carrying both has something to sell in every month of the year.
Retail site: indoor-living.co.uk
- Sofas, recliners, corner and U-shaped
- Sofa beds and armchairs
- Dining sets, tables, chairs and bar stools
- Living room and home office
All year
Sleeply
Mattresses. The mattress that moves with you.
Named mattress ranges — Alfie, Caleb, Lola, Maisie and Tilly — covering hybrid, pocket sprung and memory top, in every size from single to super king. Mattresses are the quiet earner in this catalogue: they sell steadily all year, they are a considered purchase so the margin holds, and a customer who buys a bed from you will buy the mattress from you too if you let them.
- Hybrid and pocket sprung, up to 2000 springs
- Memory and cool-top
- Single, small double, double, king and super king
- Beds, bed frames and bedroom sets alongside
Lists September, ships to December
Festive Christmas
A whole season of trade in four months.
Trees, wreaths and garlands, decorations, bundles and storage. Christmas is the most forgiving range on this site for a dropship partner: demand is predictable, the buying window is short and intense, and nobody is comparing a wreath across nine tabs the way they compare a sofa. List it in September and it pays for the quiet part of the year.
- Christmas trees
- Wreaths and garlands
- Decorations and bundles
- Christmas storage
Why it matters
A range for every month of the year
The hardest thing about selling garden furniture is November. Carrying more than one of these fixes that, and it costs you nothing to hold because you are not holding it.
| When | What is selling |
|---|---|
| January to February | Indoor and Sleeply carry it. Garden starts moving at the first warm weekend. |
| March to July | Outdoor Living is the business. Everything else keeps ticking. |
| August to October | Garden tails off, indoor picks up, Christmas goes on sale. |
| November to December | Festive Christmas and indoor. Garden is asleep. |
One account
What four brands on one account actually means
-
One application Approved once, for everything. Adding a range later is not a new application.
-
One login One dashboard, one order history, one place to look when a customer rings.
-
One feed Every brand in the same file, in your platform's own format. Not four imports.
-
One stock sync Set it up once and it covers all four. Nothing extra to configure per brand.
-
One delivery Trade prices include UK mainland delivery direct to your customer, whichever brand it came from.
-
One phone number The same ten people in St Helens know all four ranges.
One account. Every brand.
Apply once and tell us which ranges you want. A person checks it, usually inside two working days.